SUPER BOWL SUNDAY?!@!

Most insurance companies will only go halfway there for you, making it feel like you’re “Livin’ On A Prayer”.Cue Halfway There Insurance, the pinnacle of very mediocre, staffed by Danny McBride and Keegan-Michael Key who are more interested in living out their rock fantasy than being a great insurance company. We used teasers, OOH in NY, a fake website for HTI, and a Promo video to help set the stage for the catastrophe to unfold. I was on a small part of a larger team that made this happen. Some of the ideas were mine cannot claim that the hero campaign was but it was team effort!

Ran as the very first ad of the 2026 Super Bowl!
Ranked:
#1 on Sports Illustrated
#1 on Teen Vogue
#3 Best Callback to a Road Trip Classic on People
#3 on Ad Age
Featured with the Best super Bowl ads on Hypebeast
Picked among the “Best” commercials per Rolling Stone
13th of 54 on the Ad Meter

CDs: Megan Stiedl ACDs: Mike Maloney & Scott Wolf, CW: Isaac Lippe